Hey, let CRAVITY show ya how to 'PARTY ROCK'

Tuesday, October 04, 2022

K-Pop group, CRAVITY, have just released their highly anticipated 4TH MINI ALBUM, 'NEW WAVE'. Named by Variety as an “Up-and-Coming Group to Know,” this mini album release comes shortly after wrapping up their first KCON LA performance and six-city U.S. KCON Tour. 

'NEW WAVE' includes the lead track “PARTY ROCK” – fans can watch the music video for "PARTY ROCK" here and stream 'NEW WAVE' here: orcd.co/cravitynewwave CRAVITY’s overarching storyline has always focused on their journey into the new world, and they are back with a new theme of “youth”. That is, the feelings, emotions, and the real youth that come with freedom. 'NEW WAVE' shows a more mature side of CRAVITY, with lyrics representing their growth as a group and the maturity they have learned throughout their career. Rappers Serim and Allen contributed to writing lyrics on multiple tracks, and the mini album also includes lead vocalist Woobin's first self-produced song.
The lead track “PARTY ROCK” blends four genres of Pop, Rock, Funk, and EDM, creating a fresh sound of the nine members expressing their bright energy. The youth of CRAVITY is encapsulated in this signature track to emit endless energy both sonically and visually. Giving the message that CRAVITY will always be there for LUVITY, the name of their fandom, the nine members are ready to be connected to their fans more than ever. The music video depicts the boys enjoying themselves to the fullest, and as they step into a new space of their own, the world changes. 

The music and the music video have a storyline connection – it’s about CRAVITY vibing with the music in a completely different space where they find their new selves. While the boys enjoy their freedom; the two different versions of themselves coexist, and it’s once again their turn to discover the new “me”.
Consisting of 6 tracks, Rappers Serim and Allen contributed to writing lyrics for “PARTY ROCK”, “New Addiction”, “AUTOMATIC”, and “Colorful”. Lead vocalist Woobin too participated in writing the lyrics for “Colorful”, a track that also marks his first self-produced song on a CRAVITY album. “Colorful” is a moombahton-based dance-pop track which uses the word “color” as a metaphor; it conveys the message that a special someone can make a person's ordinary and boring life be filled with different colours. 

'NEW WAVE' also includes their first ever English-language track, “Boogie Woogie”. Released last month ahead of their album release, “Boogie Woogie” captured the attention of international media such as Zach Sang Show, Refinery29, Audacy, Variety and more. 

Listen to "PARTY ROCK" here:

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