Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, officially welcomes SEVENTEEN’s DK, SEUNGKWAN, and DINO as its newest Regional Brand Ambassadors.With DK, SEUNGKWAN, and DINO at the forefront, Skechers is set to bring fresh and vibrant excitement into 2026 – the kind that promises plenty of exciting moments ahead! Their natural chemistry, trademark synergy, and cheerful “let’s go!” energy aligns seamlessly with Skechers’ mission of inspiring movement, joy, and self-expression as they step confidently into 2026.“I love being active and bringing positive energy to everything I do, whether performing, playing my favourite sports, or spending time with CARATs. Skechers matches that spirit effortlessly with shoes that are comfortable, stylish, and ready for any activity. I’m excited to share this optimism through our collaboration, and I hope it inspires everyone to move, play, and enjoy life to the fullest, ” shared DK, SEVENTEEN’s Main Vocalist. “At Skechers, our mission has always been to help people look good, feel great, and move through life with confidence. Bringing DK, SEUNGKWAN, and DINO from SEVENTEEN into the Skechers family as our Regional Brand Ambassadors is an exciting moment for us in Southeast Asia. Their talent, sincerity, and ability to connect so naturally with fans align perfectly with the spirit of Skechers. This partnership deepens our commitment to engaging new communities in authentic, meaningful ways while continuing to drive our growth across key Asia-Pacific markets. We believe this also marks a strong start to 2026, and we’re excited to bring even more products, activities, and memorable experiences to fans and consumers, ” said Zann Lee, Managing Director of Skechers Southeast Asia. 

BSS (SEVENTEEN), the subunit of the renowned K-pop icon SEVENTEEN, has risen to fame with the popularity of their hit songs “Just do it”, “Fighting (Feat. Lee Young Ji)”, and “7 PM (Feat. Peder Elias)”. Fueled by the tracks’ overwhelming popularity, the band recently won the Performance of the Year Award at the 2023 Asia Artist Awards, and the Best Digital Song at the 38th Golden Disc Awards. The three members’ embodiment of youthful energy and a genuine love for self-expression perfectly represents the key features of OPPO’s latest smartphone, reflecting the dynamic qualities that set the OPPO Reno11 F 5G apart in the market.

SEUNGKWAN, the vocal powerhouse from South Korean boy band SEVENTEEN, released a Spotify Single, covering Harry Styles’ As It Was. Available exclusively on Spotify, the single is a pared back version of Styles’ As It Was, which was named Spotify’s Song of the Summer 2022, having dominated global charts throughout the season. SEUNGKWAN has also released a special film to accompany the track, which can be viewed exclusively on Spotify’s K-Pop ON! Track.