NIVEA has been on a roll with back-to-back events at Sunway Pyramid, and on 1 September 2025, the world’s No. 1 skincare brand once again made waves by transforming the LG2 Orange Concourse into a vibrant pickleball court. The occasion marked the official launch of the NIVEA Derma Control Skincare Deodorant, an innovation designed to give Malaysians sweat-proof confidence with underarm skincare that truly cares.The day kicked off with excitement as local celebrities Shukri Yahaya, Hannah Delisha, Aedy Ashraf, and Iman Opie joined the Pickleball Dink Challenge, thrilling the crowd with their energy and playful competitiveness. The heat turned up another notch during a friendly showdown that paired Jestinna Kuan with Dr. Christopher Vierhaus (Country Manager of Beiersdorf Malaysia & Singapore) against Mark O’Dea and Carrol Tan (Head of Trading, Watsons Malaysia). The match drew cheers and laughter as the personalities showcased their sporty side while putting NIVEA Derma Control to the test.But the highlight of the day arrived when the crowd erupted into screams to welcome Korean rapper and songwriter B.I, who made a special appearance ahead of his upcoming Malaysia concert on 21 September. Fans were ecstatic to see him up close, creating a wave of excitement that filled the entire mall. During his session, B.I shared insights into his personal self-care routine, emphasizing how physical and mental wellness go hand-in-hand with his artistry.To extend the celebration, NIVEA is hosting a week-long pickleball fun play at Sunway Pyramid from 1–7 September 2025, inviting shoppers and fans to experience the energy of the sport while discovering the benefits of NIVEA’s latest innovation. During the 7-day roadshow, the public can also enjoy exclusive treats: 

From 26 to 31 August, the LG2 Orange Concourse of Sunway Pyramid was transformed into a radiant hub for the Glow Like Idol Launch with NIVEA Friends, a six-day celebration of beauty, confidence, and glowing skin. The highlight came on 30 August, when excited fans filled the concourse early in the morning to secure the best seats for a close-up view of Lee Jun Young, who made a special appearance just hours before his fan meet in Kuala Lumpur later that evening.The Korean actor-singer, known for hit projects such as Weak Hero Class 2 and When Life Gives You Tangerines, captivated the crowd with his charm and glowing presence that perfectly embodied the theme of the showcase. His shining appearance truly lived up to the event’s name, proving why he is adored both on and off screen. "Even when I’m tired or have a packed schedule, I try to make time for skincare. I love products that are light, absorb quickly, and give me that instant refreshed look,” he revealed.Lee Jun Young also expressed his admiration for the NEW NIVEA LUMINOUS630 Skin Glow Serum, praising its watery-light texture and ability to deliver a natural, healthy glow — a must-have for someone constantly under the spotlight.Clinically proven to show visible improvement in just three days, the NIVEA LUMINOUS630 Skin Glow Serum is powered by Thiamidol, a patented brightening ingredient that’s 60 times more effective than Vitamin C*. Enriched with Niacinamide to refine pores and Aloe Vera to calm and hydrate, it’s designed to deliver results that celebrities — and everyday users — can count on.Adding to the excitement, Malaysian stars Syafiq Kyle, Mimi Lana, Zahirah MacWilson, and Aiman Hakim also joined the showcase, sharing their own glow secrets and skincare tips. Their presence rounded out a morning filled with beauty, excitement, and star power.