The highly anticipated Watsons K-Beauty Festa is returning for the second year. The 2024 edition is set to take place for a month-long duration happening from 23 April to 13 May 2024 with the campaign titled 'Watsons K-Beauty Festa: Be Seoul Beautiful'. 

Following the highly successful Watsons K-Beauty Festa last year, Watsons is excited to unveil an expanded selection of Korean beauty brands across all categories including healthcare, skincare, personal care, cosmetics, and exciting K-pop merchandise.

The Watsons K-Beauty Festa ‘Be Seoul Beautiful’ kicks off with the Spend & Win contest, where twenty (20) lucky Watsons Club members have the chance to win a 5D4N trip to Seoul, Korea in collaboration with the Korea Tourism Organization Malaysia. To participate, Watsons Club members must spend RM120 or more on participating brands' products in-store and online and submit their entries from 23 April to 13 May 2024.

With more than 52 participating brands showcasing a variety of branded experiences and product selections available during this promotion, customers will also receive an instant RM10 OFF for a purchase of RM120 & GET KAKAO FRIENDS sling pouch for a purchase of RM180 on these participating brands.

In addition, as part of the campaign, customers can attend the four-day Watsons K-Beauty Festa ‘Be Seoul Beautiful’ event at JioSpace, Petaling Jaya from 9 to 12 May 2024. Visitors to the event will have the chance to immerse themselves in the Korean fiesta mood, with exciting activities including hands-on experiences, skincare workshops, Korean delicacies, meet and greets with well-known content creators, and much more. Register for this event to receive an RM20 e-cash voucher. 

For more information on Watsons K-Beauty Festa, visit https://bit.ly/pr-k-beauty-rsvp