Following the much-anticipated announcement in June, PUMA and global K-pop sensation Rosé from BLACKPINK are proud to unveil their first official campaign together. 

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the PUMA Palermo, with Rosé showcasing the iconic low-top in her unique style. Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with stadium-inspired PUMA looks. 

PUMA’s partnership with Rosé will center around PUMA’s catalog of iconic silhouettes such as the “Rewrite the Classics” program, which celebrates PUMA’s most timeless footwear shapes and brings them into a new generation. Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. PUMA and Rosé will reveal more from their creative partnership later this year.

The PUMA Palermo will be available starting July 18 on PUMA.com, at PUMA stores in 313@somerset, VivoCity, Bugis+, ION Orchard, OG People's Park, United Square, and selected Limited Edt stores. Additional colorways will be released soon. Stay tuned to PUMA’s Instagram account @pumasingapore for more details.

TEAM WANG design is thrilled to announce the launch of the new SPARKLES - I SEE THE LIGHTS collection. This vibrant summer collection introduces new lambskin slippers alongside a variety of other products. The collection will be released in two drops, with the first drop available on July 20 on the TEAM WANG design official website, designated boutique stores, and the WeChat mini program. Pop-up spaces will open in China and Thailand starting from July 20. Don't miss out on this exciting release!

"I SEE THE LIGHTS" symbolizes the arrival of new beginnings and hope. It reflects Creative Director Jackson Wang's inner exploration of emotions and his ultimate journey to finding inner light. Vibrant colors and lights symbolize happiness and acceptance, embodying youth, freedom, and an infinite longing for a bright future. This collection represents a relentless pursuit and love for life, as well as the endless trials and inclusiveness of life on a higher scale. 

The addition of Fashion Director Mobolaji Dawodu infuses the collection with experimentation and breakthroughs, aligning with TEAM WANG Design's original intention of refusing to be defined by a single label, continuously pushing boundaries, and embracing adventure. Dawodu, renowned for his work as GQ's fashion director at large, brings his unique perspective and mastery of fashion, integrating diverse cultural elements and personality traits into dynamic and innovative styling designs. His impressive portfolio includes styling for internationally acclaimed artists such as Rihann
a, Kanye West, and Pharrell Williams, and creating looks for fashion shows, ad campaigns, and films.

The collection is available globally. For a complete list of our official distribution partners, please visit our website at www.teamwangdesign.com.

In a groundbreaking move that seamlessly blends Eastern and Western influences, Jackson Wang's TEAM WANG design and Pharrell Williams' JOOPITER have joined forces, marking a historic first for a Chinese brand partnering with the iconic Pharrell Williams. This innovative collaboration not only underscores Jackson Wang's visionary approach but also propels TEAM WANG design into an exhilarating new chapter.

At the heart of this partnership lies the reimagined Tang suit, a traditional Chinese garment that has been elevated to new heights under Wang's creative direction. By infusing modern aesthetics into this classic piece, TEAM WANG design has crafted a collection that epitomizes cultural fusion. This revamped Tang suit, along with the rest of the collection, is currently making waves at Paris Fashion Week, highlighting the immense global influence and creativity emanating from Chinese fashion on one of the industry's most prestigious stages.

The collaboration's debut at Paris Fashion Week is more than a showcase of cutting-edge design; it is a testament to the dynamic presence and growing impact of Chinese fashion in the global industry. The collection’s reception has been overwhelmingly positive, reflecting a deep appreciation for the nuanced integration of traditional elements with contemporary flair.

To celebrate this momentous collaboration, Jackson Wang and Pharrell Williams co-hosted an exclusive dinner, bringing together influential figures from the fashion community. This event not only highlighted the inclusive and collaborative spirit inherent in TEAM WANG design but also served as a powerful statement about the unifying potential of fashion.  

As TEAM WANG design and JOOPITER continue to captivate audiences worldwide, this partnership stands as a powerful reminder of fashion's ability to transcend boundaries and create meaningful connections across different cultures. The TEAM WANG design x JOOPITER collaboration is more than a collection; it is a milestone in the ever-evolving narrative of global fashion, heralding a future where East meets West in perfect harmony.

In a dazzling display of fandom and fashion, global apparel giant UNIQLO hosted a fan sign event with K-pop sensation TREASURE on June 18th at the Daewon Content Live Hall in I’PARK Mall, Yongsan, Seoul. This exclusive event was a celebration of the recently launched ‘Find Your TREASURE UT’ collection, a graphic t-shirt line born from the collaboration between UNIQLO and the popular boy group, which hit stores on May 24th.  All 10 members of TREASURE attended the event, where they met and signed autographs for 50 fans who were invited through UNIQLO’s pre-event.

The ‘Find Your TREASURE UT’ collection stands out with its unique designs inspired by six of TREASURE’s hit songs: ‘BOY’, ‘I LOVE YOU’, ‘JIKJIN’, ‘DARARI’, ‘HELLO’, and ‘BONA BONA’.The body silhouette has unisex-friendly oversized proportions developed especially for the collection. Fans will be keen to see which pattern their favorite member is wearing.

For those unable to attend the event, the ‘Find Your TREASURE UT’ collection is available at all UNIQLO stores across Malaysia and Korea, as well as on UNIQLO’s online store. 

Paris Fashion Week is always a spectacle, but this year, all eyes were on one man: Jackson Wang. The multi-talented artist and Louis Vuitton brand ambassador was a vision of style and charisma as he attended the Louis Vuitton Men’s Spring-Summer 2025 Show. This marked his fourth appearance on the iconic Parisian runway, a testament to his growing influence in the fashion world.

Dressed head-to-toe in a full Louis Vuitton SS25 runway look, Jackson Wang was the epitome of modern elegance. His ensemble, a flawless fusion of contemporary design and timeless sophistication, captured the extraordinary allure that both he and the Louis Vuitton brand represent.  

Jackson’s frequent appearances at Paris Fashion Week not only highlight his deep-rooted friendship with the Louis Vuitton brand but also underscore his personal international influence.  It further solidifies his exceptional status in the fashion industry.

Beyond the runway, Jackson Wang is making waves in other creative ventures. He recently launched a high-profile auction project in collaboration with Pharrell Williams’ digital auction platform, Joopiter. It is reported that all proceeds from the auction will be donated to charity. We look forward to his continued creation of more exciting projects behind the scenes in the future.

#JacksonWangxLVMenSS25

In a groundbreaking move that marries the worlds of music, fashion, and athletic wear, PUMA has officially announced their latest partnership with Rosé, the powerhouse vocalist of the iconic K-pop group BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. As the new face of the brand, Rosé will spearhead the “Rewrite the Classics” initiative, breathing new life into PUMA’s most celebrated designs and ensuring they resonate with a contemporary audience.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her own way. As part of this elite roster, Rosé’s role promises to be multifaceted, leveraging her musical prowess and fashion-forward mindset to redefine PUMA’s classic offerings.

Maria Valdes, Chief Product Officer for PUMA, expressed her excitement about the partnership: “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, and Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together” .

Rosé’s journey to stardom is nothing short of inspiring. Born in New Zealand and raised in Australia, she discovered her passion for music early on. Mastering the piano and guitar, she honed her singing and songwriting skills, eventually rising to global fame with BLACKPINK. Rosé’s debut album ‘R’ was released in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

With Rosé’s influence, PUMA is poised to embark on a transformative era, blending its rich heritage with the dynamic energy of one of today’s most influential artists. Fans worldwide eagerly await the innovative campaigns and stylish collections that this powerful collaboration is sure to produce.