Viu, the go-to streaming platform for the latest Korean and Asian dramas and variety shows, is bringing fans and influencers from Asia to MIMI SHOP in Seoul! MIMI SHOP, the eponymous beauty salon, featured in JTBC4’s popular beauty variety show of the same name and headlined by renowned Korean celebrities, will be the first of more potential regional crossover collaborations between Viu and JTBC4.

Viu will be bringing top lifestyle and beauty influencers and lucky fans from five countries in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, and Thailand – to Korea for an exclusive up close-and-personal experience with MIMI SHOP’s celebrity crew, which includes 2NE1’s Sandara Park, Tony Ahn from HOT, actress Shin So Yul, rapper Cheetah, and model Kim Jin Kyung. 

WINNER members will also appear on the show as a special surprise crew member. The influencers will get to share the latest beauty trends in their respective countries on the show while the fans will undergo a dream makeover with MIMI SHOP’s celebrity makeup artists.

MIMI SHOP is JTBC4’s flagship beauty-reality show that sets itself apart with its down-to- earth concept, giving makeovers to guests from all walks of life while at the same time talking about beauty, dating and life.

The influencers and the MIMI SHOP crew will also discuss how the K-beauty scene has impacted beauty trends in their countries. The influencers include Indonesia’s Anya Geraldine (@anyageraldine), Malaysia’s Alicia Tan (@aliciatal), Philippines’ Ana Gonzales (@anagon), Singapore’s Soh Pei Shi (@speishi), and Thailand’s Natawan Pormchaichapen (@Mhunoiii).

In addition, five lucky fans from different walks of life across Southeast Asia will receive a personal makeover by MIMI SHOP’s celebrity artistes. As huge fans of MIMI SHOP, they hope to pick up useful makeup tips from their idols. For some of them who have confessed that they are clueless about makeup, they hope that the experience will help them learn how to apply makeup properly and wear it with confidence.

The Viu X MIMI SHOP special will be aired as two episodes on 22 and 29 August 2018 during MIMI SHOP Season 1’s run, and the entire season will be broadcasted concurrently on JTBC4 and Viu.

PLAY UP, a multi-brand beauty store recently announces actor Yoo Seungho will make a special appearance for its grand opening happening on 2 June at Fahrenheit88. In conjunction with PLAY UP Advance grand opening, lucky fans are given the opportunity to meet Yoo Seungho up close and even a chance to take Polaroid photo with the actor.

How to win the VIP Passes?

Prizes

VVIP Pass

VIP Pass

• 1 Autograph Pass
• Complimentary beauty gift from PLAY UP
• Total of 20 winners will be selected

Time: 11AM

Date: 2 June 2018 (Saturday) 

Venue: Fahrenheit88, KL 

PLAY UP is beauty concept store with more than 10,000 beauty products under RM50 and has over 150 international and local brands in store. 

Up your beauty game this Christmas with makeup tips and tricks from Korean beauty gurus such as Sunnydahye, Joankeem, and Liah Yoo, as top K-beauty vloggers make their debut on Viu’s Lifestyle Bites channel this December. 

There is even more entertaining bite-sized lifestyle content to be enjoyed - from food to science experiments art and craft and more - as Viu refreshes its Lifestyle Bites channel with 20 of Internet’s top Asian influencers, so you get your daily fix on all things trending in Asia in one place! These videos, with new uploads every week, are available for free on viu.com or the Viu mobile app, alongside its extensive catalogue of popular Korean dramas and variety shows, Japanese dramas and Thai content. 

Popular K-beauty vloggers making their debut on Viu include the chirpy Sunnydahye (hands up if you are also in love with her corgi, Gamja) to Joankeem’s informative beauty hauls; stay abreast of the hottest Korean make-up trends and feel-good skincare tips direct from these K-culture influencers! 

Fans of Running Man alpha female Song Ji Hyo can also catch her in the web drama, 29gram, produced by Beautiology, in which she makes a guest appearance alongside her younger brother, Chun Sung Moon. 29gram marks her brother’s maiden foray into the Korean entertainment scene, and you can be sure he’s a rising star to watch. 

Domestic goddesses can now add to their culinary repertoire sumptuous delights presented by Amanda Tastes, whose homemade recipes have captured the imagination of many. Her attention to detail ensures the budding chefs in all of us will never put a foot (or a fork) wrong in the kitchen. Or follow Wife’s Cuisine, where comforting dishes such as a steak rice bowl and a homemade Shake Shack burger look deliciously easy to concoct. 

We have rounded up some of our favourites to share with you: 

Sunnydahye A beauty and lifestyle vlogger known for her eponymous Sunnydahye channel, the vivacious personality is fluent in English, Korean and Indonesian. Known for her Kpop idol-inspired make-up looks, her videos also include guest appearances of her corgi, Gamja, who has stolen the hearts of many fans worldwide.

 Joankeem Born and raised in California, the Korean-American is now living in Seoul where her easy-going demeanour, extensive beauty reviews and fun-loving travelogues have garnered legions of fans who look forward to watching her vlogs every week. 

Liah Yoo Decoding skincare and makeup is the speciality of beauty expert Liah Yoo. Having worked in South Korea’s biggest beauty brand, the skincare guru shares her trusted tips and tricks in putting your best face forward. 

29gram by Beautiology Starring real-life siblings Song Ji Hyo and Chun Sung Moon, the web drama deals with the lives and the love stories of four influential social media personalities, depicting how dating habits in today’s world have changed alongside technology advancements.

Amanda Tastes Presently residing in England, culinary teacher and blogger Amanda goes back to basics in cooking: with your heart and soul. Heartwarming dishes such as a chicken hotpot, beef and tofu stew, cinnamon buns, and many more, are presented as delectable delights for the soul.

Please take note: These shows are only available for Singapore VIU users.

This article is brought to you by GOkpop, Viu and NINEMER PR.