lululemon is thrilled to announce today that global K-pop sensation KAZUHA of LE SSERAFIM has joined as the brand’s newest ambassador. Known for her magnetic stage presence and unwavering passion, KAZUHA embodies everything lululemon stands for – living with intention, moving with purpose, and boldly expressing herself in every moment. From the world’s most iconic stages to her everyday training, lululemon will support KAZUHA with top-tier training, performance, and lifestyle gear. Together, lululemon and KAZUHA invite everyone to embrace new challenges, discover the joy of movement, and “Live Like You Are Alive”.

“I’m excited to be a lululemon ambassador. lululemon and I share a deep commitment to inspiring and supporting others to unlocking their full potential through movement,” said KAZUHA.  “Whether it's dancing, performing, or simply enjoying a walk in nature, movement is a vital part of my life. I know I can always rely on lululemon’s best-in-class products to help me look and feel my best no matter how I move. Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement – while finding joy in the process.”