Join Siwon To A Journey To Zero-Waste At The World Made Better Virtual Experience

Monday, July 26, 2021

Kiehl’s Malaysia is once again proud to announce SUPER JUNIOR's Siwon as Kiehl’s Future Made Better Advocate. After having Siwon launch the programme in Malaysia in 2019, he is back again sharing his passion for philanthropy and environmental sustainability virtually with us. Siwon will be featured on an exclusive live session with Kiehl's on 7 August, 3PM at Kiehl's Malaysia official Instagram - to discuss Kiehl’s Future Made Better manifesto and his journey to living sustainably. Exciting giveaway will be announced during the Instagram live too!

Kiehl's World Made Better Campaign:
In campaign for a Future Made Better, Kiehl’s invites the community at large to join the movement through a fun, interactive virtual world, with the aim of increasing awareness towards our environmental impact, sustainable living and beauty among Malaysians.

Best experienced on mobile, the Kiehl’s World Made Better campaign will go LIVE on 27 July – 10 September 2021 at with an arena of fun exploration, games and generous offerings up for grabs! Kiehl’s makes environmental sustainability education exciting and rewarding at the same time while we are all staying at home. Start by personalizing a nature-powered avatar, discover all things Kiehl’s in the World, and complete 4 simple tasks to unlock a reward promo code to enable redemption upon checkout online.

4 Simple Tasks:
1) Kiehl’s Quiz – Put your Kiehl’s knowledge to the test 
2) Recruit A Friend – Spread the word and get friends to join the Kiehl’s World 
3) Pledge with Kiehl’s – Make a pledge to recycle empties and save the plant with Kiehl’s 
4) Tap ‘N Fill – Play a game to refill all your empties

Users can unlock a variety of rewards to be enjoyed: 
  • 10 sachet assortment 
  • Future Made Better merchandise (for the first 3000 to check-out online)
  • 10% Off first online purchase 
  • Additional 2 deluxe samples upon purchase 
  • A donation of RM20 will be made to Malaysian Nature Society on user’s behalf upon purchase
On top of that, Grand Prizes worth RM15,000 will be awarded to Top 5 scorers of each Future Made Better games *at the end of the campaign. *2 games 

Look out for exclusive Future Made Better promotions, social giveaways, and don’t miss out an opportunity to get a personalized skin consultation with an E-Kiehl’s Customer Representative through Kiehl’s Social Shop (Facebook Messenger).

Good to Know: Kiehl's Malaysia Put Effort In Rewilding Sungai Yu Wildfire Corridor 

This year, Kiehl’s Malaysia partners with Malaysian Nature Society (MNS) in efforts to rewild the wildlife corridor at Sungai Yu Eco Viaduct, Kuala Lipis. 

For every purchase coming from the campaign, Kiehl’s will donate RM20 on the customer’s behalf, up to a total sum commitment of RM50,000. The contribution will go towards planting 1000 tree saplings in the area with the objectives to: 
  • Rehabilitate degraded area surrounding the corridor 
  • Plant food trees to provide food source for the animals 
  • Encourage animals to use the corridor & expand their habitat 
  • Build awareness within the local community in the area on the importance of wildlife preservation 
  • Reduce the amount of carbon in the atmosphere 
We believe in active generosity, and through Kiehl’s Gives, our company-wide philanthropic commitment, we’ve supported 137 charitable organizations globally through 213 local initiatives since 2015, with a special focus on the environment and positive social change.

About Kiehl's Future Made Better: 

FUTURE MADE BETTER is our journey toward reducing environmental impact and improving the communities we serve. Working toward a healthier planet means creating more responsible formulas with renewable ingredients and sustainable packaging, while improving the materials we use in our stores. Kiehl’s Does is more than a mission, it is our responsibility in action.

Kiehl’s is also proud to continue its journey towards a Future Made Better™ with its first foray into refillable beauty – introducing the NEW Kiehl’s Pouch Refillables & Refill-A-Bottle. Refill, reuse & reduce single-use plastic waste in your daily routine with rich, gentle & refreshing body and hair care. Help us be more gentle on the planet. One shower at a time.

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