PUMA family and friends came together, with global ambassador and K-pop sensation Rosé in attendance, joined by local talents Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee. PUMA Singapore Ambassador and Mediacorp personality,  Sonia Chew, and Singaporean actress-singer, Tasha Low, were also present to grace the occasion. Music was curated by Ring Seoul, a community-driven space rooted in Seoul’s post-pandemic club culture and known for its immersive sound experiences. 

 
First introduced as a lifestyle model in 2003, and reworked for 2025, the H-Street draws inspiration from a late-90s running spike, the archival Harambee. An innovative racer built for speed, the Harambee took its name from the Swahili word meaning “pull together”. After bringing attention to the low-profile sneaker space, PUMA now continues to accelerate the trend and solidify itself as a consistent leader. 

The PUMA H-Street event in Seoul is part of the Future Archives activation, a high design, culture driven series that honors the brand’s low profile silhouettes by archiving heritage while propelling culture forward. This four-day immersive activation features various partner-dedicated spaces, centered around styling, music, and design, as PUMA shares the stage with a range of collaborators. Inside Tag and Cold Archive are on hand in Seoul, curating an installation of archival products and community activations. PUMA has also tapped Korean partners – including art galleries, artists, musicians, and local magazines like Eyesmag. The event takes place at Layer 41, where a futuristic, gallery-inspired setup with reinterpreted track-and-field elements houses the special launch, paying homage to the running heritage of the new silhouette.  
 
“The opening night was a massive success. It was incredible to see so many familiar faces from the PUMA community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, explore the space – it just felt special,” says Christina Mirabelli, Global Marketing Director PUMA Sportstyle.  

Following last week’s announcement of artiste line-up, Viu Singapore has unveiled additional headliners for WATERBOMB SINGAPORE 2025, further elevating the already stellar line-up. The event will take place on 30 and 31 August 2025 at Siloso Beach, Sentosa, and promises to be Singapore’s most electrifying water music festival.

The cast of Disney+’s upcoming mystery thriller Nine Puzzles stepped into the spotlight on May 14 at a press conference in Seoul, giving fans a sneak peek into the dark, twisted world that’s about to unfold starting May 21. With Kim Da-mi, Son Suk-ku, Kim Sung-kyun, Hyun Bong-sik, and director Yoon Jong-bin in attendance, the press conference delivered exactly what we were hoping for — gripping teases, unexpected cameos, and heartwarming behind-the-scenes chemistry that’ll make you hit “play” the moment it drops.

Director Yoon shared that the unique narrative structure — where “each episode has its own main character” — required an ensemble of charismatic performers. “To create unforgettable characters, I pulled strings and had meals with acquaintances to ask if they would be interested in making an appearance,” he revealed with a smile. His efforts resulted in a star-studded line-up of cameo appearances by Park Sung-woong, Lee Sung-min, Hwang Jung-min, Lee Hee-joon, and Ji Jin-hee — the latter reportedly joining the cast at the request of his good friend Son Suk-ku.

Even though it’s their first time working together, Kim Da-mi and Son Suk-ku hit it off instantly.

*photo credit: Disney+