The concept of YOUNI-BIRTH is a project that focuses on introducing YOUNITE through a universe-themed storyline. The tracks from the YOUNI-BIRTH features various producers, including BOOMBASTIC, OUOW, LISH, nomad, and On the Road. One of the group’s members, DEY, was also involved in writing the lyrics and all of the raps on the tracks. Their main title track is “1 of 9”, a nu-disco pop song with an accompanying music video that highlights each member individually so that their fans can select their personal bias.

YOUNITE, a new boy group from BRANDNEW MUSIC, is composed of nine members: EUNHO, STEVE, HYUNSEUNG, EUNSANG, HYUNGSEOK, WOONO, DEY, KYUNGMUN, and SION. Their group name is a combination of the words “You” and “Unite”, which is a symbolic promise that the group will create synergy with their fans and always be one with them. Several of the members are from audition programs, such as Produce 101 and High School Rapper. Their unique visuals and universe-themed storyline also aligns with the solar system, and correlates with their characteristics, position, and role in the group. This aspect also plays into the universal connection between fans and each other, as well as highlighting their individuality.