Atome, Asia’s leading buy now pay later brand, announced ASTRO as its global brand ambassador. This marks ASTRO first endorsement as a global ambassador as a group. 

As Atome’s global brand ambassador, ASTRO will also headline Atome’s upcoming holiday shopping campaign, #OwnTheExtraordinary, starting today and lasting until the end of year. The regional campaign will be a 360-degree campaign with a series of online and offline interactive challenges, activities and promotions over the four-month period.“We’re thrilled for ASTRO to be Atome’s new global brand ambassador. Atome is a brand that empowers young consumers to pursue their aspirations and passions. ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction. We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia,” said Fantagio, agency of ASTRO. The #OwnTheExtraordinary campaign will feature exclusive deals and rewards from brands such as L'OCCITANE, Garmin, Hush Puppies, Switch, XIXILI and Melissa Shoes, and will cut across major festive seasons and sales events, including 11.11, Black Friday Cyber Monday, 12.12 and Christmas celebration.The campaign will launch with a series of online teaser activities in Malaysia, followed by the Extraordinary Experiences challenge on Atome MY Instagram account, Shop and Win, Extraordinary Hunt, with exclusive ASTRO merchandise to be won. There will also be interactive content on smart spending and shopping advice to help Malaysia shoppers make smart purchasing decisions and manage their spending.