innisfree
SEVENTEEN Min-Gyu Joins IVE Won-Young as INNISFREE's Brand Ambassador
Monday, May 08, 2023
The new logo combines both uppercase and the lowercase letters to not only create an energetic, confident brand image but to also hold the value of respect for various forms of beauty.
INNISFREE also brought the color to life. Active Green is an original color developed by INNISFREE which will be applied consistently in the packaging system and stores to underline the natural energy and active ingredients.
Watch INNISFREE THE NEW ISLE video:
With the INNISFREE isle filled with mystical energy and the infinite possibilities of nature in the background, four people including Jang Wonyoung and SEVENTEENS’s MINGYU swim under the sea surrounded by the light, water, and rocks and breathe in the oxygen. At the same time, they rhythmically express active ingredients they have obtained from mother nature.
The ad conveys the message of the campaign by showing different entities that make up the isle roaming about sometimes on their own and sometimes altogether. Then, they come across INNISFREE and discover their innate, healthy beauty, which makes them complete as their true selves.
In the video, MINGYU portrays the powerful moisturization in the green tea forest, the essence of the brand and the source of INNISFREE’s key ingredients. Jang Wonyoung, on the other hand, effectively depicts the brightening effect as a muse of green tea enzymes that INNISFREE developed recently.
The simple set of instruments used in the background music and the lyrics that repeat the word “free” make viewers focus on the freedom of the INNISFREE isle, and the voguing dance performance that becomes fiercer as the ad progresses makes the video seem like a spectacular music video.
