K-Pop fans rejoice! The expansive property where 21st century pop icons BTS stayed during the filming of HYBE’s original content, IN THE SOOP BTS ver. Season 2, is now on Airbnb for an overnight stay for the first time ever. Guests will get the chance to find a moment of peace in the lush countryside of South Korea’s Gangwon region – just as the seven members did while enjoying everyday life and rest on the original content produced by HYBE.

The one-night stay is available on 29 August for only RM31. You can request to book the stay on 2 August, 10AM at airbnb.com/inthesoopbts. Round trip car transportation will be provided for the 20-minute journey from KTX PyeongChang station to the IN THE SOOP BTS property. 

During the second season of IN THE SOOP BTS, the band members experienced leisurely moments and reconnected with nature amidst their busy schedule. Guests will stay at the property, which is a part of a larger estate, and relive their favorite IN THE SOOP BTS moments, such as:

• Reading books in the study like RM or relaxing, Jin-style, on the unicorn-shaped float in the home’s pool 
• Finding creative inspiration and strumming guitars like SUGA, snapping selfies with a Polaroid like j-hope or painting on a canvas as V does 
• For more high-energy entertainment, weight training like Jimin, flying high on a trampoline like Jung Kook or bouncing a ball in the basketball court like Bam, Jung Kook’s dog 

IN THE SOOP, an original content produced by HYBE, features artists embarking on a break in the woods as they step away from their regular work routines. Starring artists reconnecting with nature, HYBE released a series of shows from “In the SOOP BTS Ver.”, “In the SOOP BTS ver. Season 2”, “IN THE SOOP SEVENTEEN ver.”, to its spin-off “IN THE SOOP : Friend-cation”. Based on the concept of restful and healing break from the series, HYBE introduces off-line pop up stores with lifestyle products in multiple cities around the world including Seoul, Singapore, Malaysia and the Philippines. Fans will also be able to experience a unique accommodation and F&B experience at IN THE SOOP BTS ver. ‘Pyeongchang’ Filming Location starting August 2022. Through IN THE SOOP, HYBE continues to provide immersive entertainment lifestyle experiences through original content featuring artists, merchandise and offline stores.

Airbnb is thrilled to announce the partnership with Korean-beauty mega-brand Innisfree with the launch of the Innisfree Farm Stay. For one night only, two lucky guests will have the opportunity to experience a restorative, back-to-nature overnight stay on some of the island’s major green tea farms, available on Airbnb for the first time.

Green tea native to Jeju plays a major role in Innisfree’s most iconic product range - Green Tea Line - renowned for its healing qualities. As part of this overnight stay, Innisfree is opening the doors to Dolsongyi and Seogwang tea farms, which are the source for its green tea products, and its retail space and cafe, Jejuhouse. 

On June 28, 9AM (MYT), residents of Korea will be able to book a magical overnight stay on the green tea farm, available on Airbnb on a first-come, first-served basis. The stay will take place from August 6 to 7 and can accommodate a maximum of two guests. The booking fee for the stay is approximately USD$10 (RM42) to ensure a smooth booking process on the platform, and the entire amount will be refunded to guests in cash during the stay. 

During their stay, guests will enjoy a curated menu of farm-forward experiences, including learning about the fine art of tea in a tea ceremony and getting back to nature by picking fresh tea leaves with the skincare company’s leading research and development expert. Local Airbnb Experiences Hosts will guide guests in a rejuvenating outdoor yoga class, a private photoshoot in the middle of the tea fields with a professional photographer and a creative botanical art class. 

Guests will be served an intimate series of meals especially curated by Jejuhouse’s chef, which incorporate some of the island’s local produce. Guests will stay overnight in an atmospheric camping van overlooking green tea fields; an indoor-outdoor feel will be reinforced by a lounge area set up right outside the camping car, a perfect nook in which to enjoy a peaceful moment gazing at the stars or listening to the sounds of nature after an eventful day. 

Airbnb’s campaign with Innisfree is the latest in a series of initiatives that brings the world’s most iconic, unexpected and unique spaces onto the platform for a truly once-in-a-lifetime experience for guests. Previous campaigns have taken place at The Louvre museum in Paris and at a glamorous beach house in Malibu styled in the spirit of Barbie. 

Interested guests should note that house rules are in strict adherence with COVID-19 guidelines, and those who request to book should currently live in Korea to minimize risk. Guests can rest easy knowing that the home will be cleaned in accordance with the Airbnb enhanced cleaning protocol. Due to travel restrictions, this opportunity is limited to residents currently in Korea.

● Six-day festival showcases major artists, stars in training and a host of creative talent who sit in the K-Pop music ecosystem

● Inside K-Pop joins a line-up of other Online Experiences where musical performances from around the world and Korean culture take centre stage

Airbnb is lifting the veil on the explosive Korean pop music industry with an unprecedented look behind the scenes of K-Pop. Hosted by chart-topping idols Monsta X, and in partnership with Warner Music Korea, Airbnb’s Inside K-Pop will provide Malaysians with a backstage pass to a musical genre that has taken the world by storm. The collection is supported by Airbnb hosts who offer a range of musical experiences from around the world and an inside perspective on Korean food, fashion and culture, in addition to music-themed hosts of homes that can inspire future travel. 

Inside K-Pop will run from January 25-30 2021 MYT, featuring 14 unique Online Experiences offered in either English, Korean, Chinese or Japanese. From dance rehearsals to vocal practice, makeup tutorials to photoshoot tips, Malaysians can keep themselves busy during the Movement Control Order (MCO) by experiencing first-hand the rigorous training of a K-Pop star. Some Online Experiences will give guests a rare glimpse into the daily rhythms and rituals of K-Pop proteges when not on the road, including making beaded bracelets as a way to relax and unwind, and chatting with stars as they mukbang (eat in front of an audience) Korean convenience store food, a rare treat. All Online Experiences will be priced at $20 each and will be available for booking from January 21 at 7 AM MYT on a first come-first served basis at www.airbnb.com/insidekpop. 

At a time when concerts all around the world have been cancelled and music venues remain shuttered for the foreseeable future, Inside K-Pop will transport Malaysians to the streets of Seoul, K-Pop’s epicentre. The program features:

● Monsta X mukbang - Hang with the boys as they chow down on their favourite Korean convenience store food to refuel after busy days in training and on the road. 

● Time to get crafty with The Boyz as they chill out at a Hanok (traditional Korean home) on Airbnb engaging in their newfound passion for making beaded bracelets as a way to de-stress (and a nice memento to give friends, family and fans). 

● Join Jamie as she illustrates her daily make-up routine and tips for creating the perfect off-stage look. 

● Get photo fabulous with Handong from Dreamcatcher as she takes you behind the scenes of a K-Pop photoshoot at a chic listing in Seoul. Learn poses, gestures and expressions that bring out your inner pop star. 

● Share AleXa’s passion for dance with an immersive experience that takes you through the dance journey of a K-Pop star. Learn her famous moves and come prepared to shake your booty.

● Prolific singer-songwriter Nive invites you to an intimate concert and storytelling session where he discusses his journey writing for some of K-Pop’s biggest stars. 

● Learn the art and magic of putting your best face forward in photographs with avid photographer and former U-KISS band member Kevin Woo.

● Make your own gungjung tteokbokki (savoury rice cakes from Korean royal courts) with rising star boy band Cravity.

● Join some of K-Pop’s most well-known dance crews BB Trippin and Freemind as they lead a choreography session, showing you the major moves of star performers. 

● Learn the art of hairstyling for the stage and how to maintain your tresses with hair and make-up artists to the stars ALUU (hair and make-up) and Joy 187 (hair and make-up).

“Inside K-Pop is a virtual passport to the magic of Seoul at a time when travel remains restricted, offering unprecedented access to some of K-Pop's biggest names both in front of and behind the curtain. We are so excited for would-be travellers to connect with this vibrant community and see the joy these extraordinary talents will bring to a global audience as hosts of Airbnb Online Experiences,” states Catherine Powell, Airbnb’s Global Head of Hosting.

“We are thrilled to partner with Airbnb on Inside K-Pop, a campaign which will elevate the world of Korean pop music to a global audience. Our deep relationship with homegrown Korean talent enabled us to recruit some of the brightest stars to be part of this wonderful initiative,” stated Clayton Jin, CEO of Warner Music Korea.

Launched in 2016, Airbnb Experiences are unique, memorable activities designed and hosted by locals that go beyond typical tours or workshops, providing deep insights and immersion into the hosts’ passions and interests, and a different way to experience a destination. Since launching in April 2020, Online Experiences offers a platform in which hosts have a means to earn and guests have a way to connect without leaving their homes. In a world that has radically shifted in terms of how we travel, live and work, this platform is a vital portal through which connection and belonging can be fostered. For more, visit airbnb.com/online-experiences.

Airbnb Experiences is inviting the world to ride this summer’s hottest (K-)wave with the launch of K-pop and K-beauty Experiences.

With Airbnb, you can now book unique Experiences to explore Korea’s electrifying K-pop scene alongside local musicians and professional dance instructors, or pick up the latest K-beauty tips from local beauty experts.

The Korean wave (Hallyu) has grown rapidly over the last few years into a global cultural phenomenon. K-pop artistes are topping the Billboard charts and headlining music festivals around the world, while K-beauty brands continue to inspire millions of consumers to embrace new beauty and skincare regimens. There are more than 90 million Hallyu fans around the world today, with Forbes reporting an estimated 22% increase in 2018 from the year before.

Choose your K-wave Adventure with Airbnb’s K-pop and K-beauty Experiences - your insider’s guide to two of Seoul’s hottest trends today. Guests have the opportunity to learn from deeply knowledgeable hosts who are active members of their communities and love what they do.

Meet Airbnb hosts like Wild Waackers Battle winner Mul, who runs a K-pop dance class in the heart of Seoul’s arts district, Hongdae; or television broadcaster Cyoung, who is dedicated to sharing her top makeup and skincare secrets with over 300 cosmetic brand samples available in her studio.

Be a K-pop star for a day 

If you’re ready to realise your K-pop star ambitions, get your dancing shoes on and recreate the moves from your favourite K-pop hits! This 2-hour session led by professional dance teacher Bryan gives guests he chance to form a small dance team, get your moves on and create your very own hit music video, which you can take home with you.

Alternatively, dive headfirst into the recording studio and unleash some powerful vocals. Professional vocal trainer Celine will bring you through a one-to-one workshop on singing techniques before you record a song of your own.

If you’ve ever wondered what it’s like to be a musician in Seoul, explore funky Hongdae on a music walk with local musician and TV personality Zozno. You’ll learn about the history of the bustling arts district first-hand over a cup of coffee in a local cafe, then pop into Zozno’s personal studio and have an opportunity to play his personal collection of instruments before catching a live music performance together.

Transform your skin from dull to dewy perfection under the tutelage of Melixir Vegan Skincare founder Hana, and make your own organic bath bombs with flowers, herbs and other 100% plant-derived ingredients. If makeup is more your thing, try designing your own natural, petroleum-free lipsticks in customised shades with certified skincare specialist Victoria.

For those keen on a private style consultation and custom-tailored suits, look no further than host expert Jen, who has worked with major beauty and fashion brands for over twenty years. Drop by for a cup of coffee and leave with your own personalised style chart, grooming tips and a brand new wardrobe.

Airbnb ‘Pressroom Live’: Concerts for a good cause 

Come August 19, Airbnb will launch two indie concert Experiences in collaboration with local Korean newspaper Hankyoreh. Popular musicians Lee Hee-Moon Band and Harim will hold a ‘Pressroom Live’ concert in Hankyoreh’s newsroom on August 30 and September 3 respectively. Lead vocalist Lee was previously from popular Korean folk-rock band SsingSsing, while Harim is a renowned local songwriter and multi-instrumentalist. Each concert is open to eight guests only and can be booked on a first-come, first-served basis on Airbnb.

For all K-pop and K-beauty Airbnb Experiences, visit http://www.airbnb.com/kwave.